Content is king. As a professional in the financial services industry, you have probably heard that adage before.
However, what precise part does content play in the performance of financial organizations? And what changes might financial services companies make to their current content marketing?
Businesses create material that is pertinent to and helpful to their target audience as part of a content marketing plan. You don’t use content marketing to directly pitch your financial services; instead, you concentrate on the problems that your potential customers are facing and try to address these problems by providing genuinely useful information.
Most financial marketers are familiar with content marketing to some degree. 52% struggle with reaching the right audience while 44% can’t keep up with their competition. Financial firms like Citigroup and FICO use content marketing to generate traffic and build relationships with customers.
Financial Services Professionals’ Content Marketing
One of the most well-liked and successful methods for generating leads and nurturing your target customer is regular blog posting.
Why do blog posts work so well?
Blogging is excellent for boosting SEO and generating traffic. Their production costs are not very high. Start blogging and create your content marketing plan from there, especially if you’re starting out with a minimal budget
If you can specialize in writing material about a certain subject or for a specific niche, blog postings will be very helpful. Additionally, it never hurts to ask your customers and potential customers what they want to read about on your blog.
Social Media Posts
Without a social media presence, financial services professionals are likely to lag behind their rivals.
It’s one of the simplest and most efficient ways to grow an audience and engage with that audience regularly to cultivate prospects.
You can share the following kinds of content using websites like Facebook, Twitter, and Pinterest:
What goes on in your company’s background
Practical financial advice
The newest business news
The occasional meme provided it’s appropriate for your audience,
Due to its passive character and ease of consumption, many consumers include podcasts in their daily content intake.
They are the ideal venue for showcasing interviews with authorities in the financial sector, which will provide you with useful information from a different angle. Additionally, collaborating with other authorities positions your company as an authority as well.
If you can commit to a regular schedule, podcasts work much better.
One of the greatest converting types of content is video, which allows financial marketers to convey complex topics through a dynamic visual medium.
In fact, according to 71% of marketers, video content encourages conversions more than other types of content; websites that use video content typically convert visitors at a rate of 4.8% compared to 2.9% for those that don’t.
Ebooks and whitepapers
E-books are similar to blog entries, but they can be downloaded and are often lengthier. White papers stand out from other content since they are entirely data-driven and aid prospects in understanding a problem while positioning your services as the apparent solution.
You can use white papers and e-books as opt-in incentives to gather the email addresses of your prospects. Given that 76% of buyers are prepared to offer their information for the useful information found in a white paper, white papers can specifically help you establish thought leadership in the financial industry while also assisting you in learning more about your leads.